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The great blue Bahamian beaches was a fitting backdrop for the new Balenciaga Straw Megs »Classic, which was scooped up at BlueFly while back.

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When a reader pointed us in the direction of the profile of the Wall Street Journal of the Spanish brand Loewe accessories and artistic director Steven Vevers, seemed like such a good time to discuss the relevance of the so-called “anti” It Bags. Vevers, a veteran of brands like Louis Vuitton, Givenchy and, more recently, Mulberry, Loewe decided to take a very different direction than many of the past designs would indicate the introduction of bags, such as the Loewe Papelle bag above.

Vevers was the creative mind that has changed the picture Mulberry by a sober British leather goods company with his beloved London is a girl we know so far. He did that by updating the brand a youthful, playful look, but apparently feels it is time for consumers to want something different from each measure. Well … to do?

We mentioned previously that some designers are starting to dial back the volume of their bags, especially Chloé, who recently made a 180-degree turn away from over-the-top detail bags made significant fashion during the middle the decade of 2000. Although many critics heralded fashion bags and the statement that comes with them does not seem to fly off the shelves or dotting the weapons of the style conscious starlet whose choices can seriously affect sales.

There are also Loewe, a brand without much of a parent outside of Spain. Vevers trying to make a global name for the company on this trend, according to the WSJ, is betting that more than a passing fad. Vevers managed to get stars like Angelina Jolie and Jessica Alba to carry the bag Loewe Amazona, but at a price almost two thousand dollars for a bag that is mostly non-leather, looks like a tough sell for those who do not receive for free.